B2B is a home market for Marketing Automation – systems belonging to this category have been developed to support sales between companies. Identification and tracking of website behaviour combined with possibilities offered by CRM support your sales operations and lead education programs. This is done to bring new customers to your business while at the same time increasing the efficiency of work and leveraging your sales force.
The systems are used by both small businesses offering local services as well as corporate customers managing sales operations on international markets.
SALESmanago Marketing Automation for B2B – examples of use
Segmentation and scoring
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Leads are automatically assigned to segments according to their level of interest
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Points are added for each relevant action of the lead
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Points are added individually for particularly relevant actions
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Traffic coming from various sources is rated independently
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Leads are segmented according to time spent on the website and the number of pages visited
Lead Nurturing:
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Programs educate leads who are not ready to purchase
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Once a predefined score has been reached the system will automatically send details of your offering
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The system will automate sales operations targeting the customers who are already negotiating with your sales staff
Leveraging your sales department:
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Complex behavioural profiles of your leads are available on individual contact cards
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The system tracks the behaviour of your leads during visits to websites
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Facebook applications and events are integrated
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Alerts containing key information are sent as soon as interest in your offering is detected.
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System of notes and tasks supported by email reminders
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Lead Nurturing Programs.
