Functionality description

LIGHT

   E-MAIL MARKETING

CRM

 MARKETING AUTOMATION

Website visitor identification and tracking

One of the most advanced module on the market allowing you to identify and track costumer behaviour on the website

Monitoring contact activity on the website

• Identification of contacts visiting the website
• Monitoring of visited URLs by the contact
• Analysis of time spent on subpages
• Sources of website entries
• Search phrases entered by a contact
• Reports about any events on the website
• Facebook activity tracking
• Building complete behavioural profile of a contact

Identification of companies visiting your website

• Identification of companies visiting website
• Visited URLs and time spent on them
• Visit sources and search terms

e-Mail Marketing and Newsletters

Unlimited number of mailings and e-mails sent within a monthly fee

Basic functionalities

• Intuitive e-mail and Newsletter wizard
• Simple HTML template wizard
• Import of contact database and e-mailing lists
• Mailings to client groups and segments
• Test mailings and A/B tests
• Basic automations – Autoresponders
• Personalization based on clients personal data
• Import of ready newsletters form ZIP archives
• Limitation of e-mails sent in period of time
• Automatic opt-in, opt-out, double opt-in
• Personalization based on demographic data
• Soft and hard bounces detection
• Automated removal of wrong addresses from database
• Monitoring of e-mail deliverability
• Open rate and click-through rate reports

Advanced e-Mail Marketing Functionalities

Automatic and dynamic e-Mails

• E-mails with personalized eCommerce offer
• E-mails with personalized static offer
• Automated content based on RSS
• Automated content based on WWW
• Periodic newsletters based on XML
• Lead Nurturing and Drip Marketing
• E-mails with abandoned carts

Advanced E-mails targeting

• E-mails with abandoned carts
• To groups based on transaction data
• To groups based on behavioral data
• Multi-option targeting

• Advanced personalization of e-mail content
• E-mail subject personalization
• E-mail subject product offer personalization
• Questionnaires with reporting
• Advanced deliverability management
• Option of obtaining your own IP
• Option of your own server with maintenance

Advanced e-Mail Marketing reporting

• Website engagement following e-mail campaigns
• Behavioral analysis before and after e-mail campaigns

Dynamic website content

Content addressed to identified and anonymous contacts entering the website, as a part

of the website or pop-up’s – designed to match behavioral or transaction profile

Website content personalization

• Text and graphic blocks (banners)
• Product blocks (eCommerce recommendations)
• Contact forms
• Voucher download forms
• Educational materials download forms
• Landing Pages Generator
• Dynamic personalized script generator
• Custom modification (tailor-cut for particular customer)

Dynamic content generation

• Segment or group to which particular contact belongs
• Sales funnel stage of particular contact
• Current behavioral profile
• Historical behavioral profile
• Transaction profile
• Combined behavioral and transaction profile

Marketing and Sales Automation

Defining automation rules based on behavioral or transaction data

Automation rules wizard

• Defining events activating automation rule
• Defining condtions activating automation rule
• Automation based on lack of defined events
• Multilevel program definition
• Automation based on behavioral data
• Automation based on transactional data
• Automation based on funnel stages

Lead Nurturing and Client Education

• Automated education programs
• Lead Nurturing, Drip marketing
• Recurring Messages

Automated client segmentation

• Segmentation based on website behaviour
• Segmentation based on transactional data
• Segmentation based on device used by a contact
• Segmentation based on operating system
• Segmentation based on internet browser
• Segmentation based on sex or language
• Segmentation based on geolocalisation

Personalised Multichannel Programs

• E-mail Marketing and Newsletters
• Dynamic content on website
• SMS/VMS content, two-way communication SMS
• Social Media
• Automated Call Center offers
• Advertising Networks (RTB)

Lead Scoring

• Hot Leads – list of best business contacts
• Database contacts chart (lifetime scoring)
• Scoring of contacts on funnel stages
• Scoring of contacts in particular segments
• Scoring of segments for particular contacts
• Behavioral Lead generation
• Engagement Index for each contact

Notifications and sales alerts

• Hot Leads alerts
• Key accounts visits alerts
• High scoring contact alerts
• Completed action alerts
• Contacts low activity alerts
• Customised lead alerts
• Emergency alerts (abandoned baskets)

Social Media Marketing

• Facebook Lead Generation
• Personalized content for Facebook contacts

Customer Relationship Management

• Contact management and contact groups
• Notes, tasks, reminders
• History of contact website visits
• Customized contact details
• Customized categories of tasks and notes
• Automation rules with manual triggering
• Integration with Sales department mailboxes
• Open rate and click-through rate of salesperson e-mails
• History of incoming and outgoing e-mails
• Sales reports for each salesman
• Detailed analysis and reports from sales funnels

Sales management and lead routing

• Sales funnels configuration
• Sales funnel wizard
• Sales and Marketing campaigns wizard
• Lead Management / Lead Routing
• Automatic lead to salesperson assignment
• Lead segmentation based on geolocalisation
• Salespeople activity alerts

Marketing Analytics and Reports

Get to know what works in your marketing and what business effects you can achieve by using unique analytical capabilities offered by SALESmanago

• Marketing Mix Analytics on sales funnels

• Conversion and conversion routes analytics

• Conversion Touchpoints Analytics

• Automation rules effectiveness analytics

• Automated salespeople activity reports

• B2B website visitor reports

Advanced extensions to SALESmanago

Available for additional monthly fee

• Call Center integration and automation module
• Intelligent Call Center with rules and suggestions engine
• Revenue Performance Management
• RTB Advertising Networks integration
• Rebate Codes Generator

Contact monitoring and identification – Premium modules

• SALESmanago Real-Time Tracking(Real-time contact identification and monitoring)

• SALESmanago Anonymous Track & Archive (Building historical profile and monitoring of anonymous contacts, linking them with a contact profile)

• SALESmanago Responsive Tracking & Profiling(Current monitoring, archivization and real-time actions to historical profiles of historical and identified users)

System Administration

Unlimited number of users, user groups and e-mail accounts In the system

• Unlimited number of system users
• Definable roles (Admin, Manager, Marketer etc)

Integration with clients systems and dedicated installations

Client has a possibility of integrating SALESmanago with his own internal systems (ERP, CRM)

• Integration via standard API of SALESmanago (Available in SaaS version) – (contact and behavior data synchronization, forms integration)  – API available with no additional fee

• Non-standard integrations with extended list of available services as a part of dedicated implementation

Non-standard integrations available as a part of dedicated SALESmanago implementations. If you are interested, please contact us on : info@salesmanago.pl

Training and Support

• 24h Customer Service

• Free weekly webinars

Free activation kit, which includes:

90 days of personal support including 20 hours of work of dedicated Marketing Automation specialist during which we provide you with:

• Creation of e-mail and newsletter templates
• Implementation of client segmentation rules
• Implementation of marketing automation rules