Find out 5 reasons why you should move your e-Mail Marketing to the Marketing Automation system
Marketing Automation is not just a new name for e-Mail Marketing. It is a brand-new generation of marketing tools, which not only send mailings and newsletters but also identify and track contacts visiting your website.
The system collects data about prospects who visit your website, which you can use to personalize your marketing activity in all channels of communication with your prospective customers.
Automated emails with personalized offerings and content
Dynamic content fine-tuned to particular visitors to your website
Notifications informing your sales team about which particular contacts are interested in your products or services
Learn why the best and the largest companies have chosen SALESmanago?
1. Marketing Automation provides you with professional email marketing for free, with no message limit
When you create your account in our Marketing Automation system you will get your own mailing account for newsletters and mailings delivered to you at no cost. Therefore, you get effectively much more (CRM, dynamic content) for the same price.
2. SALESmanago identifies prospects who visit your website and tracks their behaviour – the unique data you collect with the system will help you boost your sales
Marketing Automation tracks the behaviour of particular contacts from you database on your entire website. You will know what search phrase the prospects used to visit your site as well as other sites they have visited. In this way your sales and marketing staff will get access to unique knowledge about your prospect’s interests.
Tracking of your prospects’ behaviour when visiting your website
Real-time identification of visitors to your website
Identification of corporate visitors to your website with registration information
3. Marketing Automation engages your marketing team in the process of sales and education of your prospective customers in Lead Nurturing programs
The system enables marketers (lead education, email marketing) to work alongside salespeople (sales funnels and CRM) to jointly meet your company’s sales targets. The marketing team prepare prospects for contact with your sales reps and create educational processes covering all available communication channels.
4. Marketing Automation is a sales support tool which provides sales teams with unique knowledge about your prospective customers (Lead Scoring) and selects prospects to be contacted in the first place
Marketing Automation System analyzes customer behaviour, informs your salespeople about scoring recorded for a particular prospect and specifies the most favorable moment for a direct sales contact.
5. SALESmanago allows advanced integrations with CRM / ERP / transactional systems and uses the details of transactions and purchases for the purposes of automation
Marketing Automation offers advanced integration with the customer’s CRM . Using the system you are able to reflect sales cycles in the MA application and automatically transfer the transactional data about your customers. As a result, Marketing Automation gives you an invaluable insight into combined behavioural and transactional data, which will serve as input for automation.
The Automation System boosts the efficiency of e-Mail Marketing campaigns
Examples of features available to users of our Marketing Automation system, which are not offered by e-Mail Marketing solutions
Comprehensive database of your customers and leads
Sales funnel, sales campaign and notifications for sales teams
Comprehensive tracking of your contacts’ behaviour online and in mobile applications
Sales and marketing automation module
Lead Nurturing and Lead Education programs
Automated communication with prospective customers via email, website and call-center
Comprehensive integration with external systems: CRM/ERP/Business intelligence
Lead Scoring
Dynamic contact forms and progressive profiling
Advanced contact segmentation based on behavioural and transactional data
Automated tasks, notes and sales alerts
Global customer lifecycle marketing
Modules for coordinated sales and marketing activity
Automated marketing event management
Complete marketing and ROI analytics
Expanded structure of roles and authorizations for the system users
B2B visit management – identification of companies visiting your website
Monitoring e-maili z ofertami handlowymi B2B i B2C
Revenue Performance Management (RPM)
Intelligent two-way SMS and VMS
Dynamic website content
Call center and telemarketing module
Automated analytics and sales reporting
Marketing mix analytics for the sales process
Dynamic website content for profiled anonymous visits
Advanced e-Mail Marketing features
For advanced users of the e-Mail Marketing system, SALESmanago suite offers a full range of advanced features. For details check our Functionality Table
View our prices and check for free >
or contact us at info@salesmanago.com if you are interested in individual online presentation by our Product Manager who will explain the system’s capabilities and explain how you can use to better meet your business objectives.
