Witaj w Centrum Preferencji Klienta
Nawet 80% klientów chętnie udzieli ci szczegółowych danych na temat swoich preferencji produktowych i zainteresowań. Wykorzystaj nasze niezwykłe narzędzie do zbierania tych danych (tzw. zero-party data), które wzbogacą zgromadzone już przez ciebie informacje o klientach (zachowania, transakcje – tzw. first-party data).
Dowiedz się jak stworzyć Centrum Preferencji Klienta, jak zbierać dane zero-party i jak je wykorzystać.
Customer Preference Center is a tool that allows you to
- Discover your customers’ preferences by collecting their zero-party data: all Personal data knowingly, actively, and voluntarily provided by customers to the business for marketing purposes
- Enrich customer information and complete a 360° profile with additional information and preference sets*
- Collect a variety of zero-party data sets that can be fully customized to meet your needs
- Create a space for your contacts to store and manage all their preferences and consents. This can be updated through various polls, pop-ups and forms on your website. That way, you can ask them all kinds of questions to discover their preferences
*You can always access the data on your customer’s contact card.
Benefits of using Customer Preference Center
- Discover your customers’ preferences by collecting their zero-party data: all Personal data knowingly, actively, and voluntarily provided by customers to the business for marketing purposes
- Enrich customer information and complete a 360° profile with additional information and preference sets*
- Collect a variety of zero-party data sets that can be fully customized to meet your needs
- Create a space for your contacts to store and manage all their preferences and consents. This can be updated through various polls, pop-ups and forms on your website. That way, you can ask them all kinds of questions to discover their preferences
