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Ecommerce Innovate Confab

15 czerwca godz. 15:00 do 17:00

Przyszłość technologii w Ecommerce

REJESTRACJA

Ecommerce Innovate Confab

15 czerwca godz. 15:00 do 17:00

Przyszłość technologii w Ecommerce

REJESTRACJA

[New feature] Maximize your marketing impact with the new eCommerce Dashboard

Our newest feature, the eCommerce Dashboard, aggregates data from eCommerce platforms and Marketing software and presents it in real time, 24/7. Enabling an at-a-glance online store performance overview, as well as detailed tracking of the performance of different aspects of the business, it is an extremely effective, omnichannel Growth Intelligence tool.

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[New feature] Get the expert Workflow templates to achieve your marketing goals with the first eCommerce Workflow Generator

We assembled our leading eCommerce experts, who work on a daily basis with some of the world’s biggest brands, to completely redesign Workflow templates in our library. They’ve put thousands of hours of their expertise into new, improved templates to save you time. On top of this, we added Workflow Generator to the Library—the first such feature on the market—enabling you to activate the most accurate template in just a few clicks!

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Live Product Demo

Join the presentation hosted by marketing automation expert and see in action: - dynamic customer segmentation, - creating frames with dynamic product recommendations, - displaying personalized content on the website, - creation of omnichannel communication scenarios.

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[Case Study] Converse

Converse achieved an 850% higher CTR for dynamic emails compared to mass campaigns

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Introduction to advanced SALESmanago features

Discover the latest and most advanced technologies that will help you better understand the behavior of visitors to your website. Learn how to use 100% of the possibilities offered by the SALESmanago platform.

Zobacz więcej

eCommerce Dashboard

Maximize your marketing impact and become your CEO’s trusted revenue partner with new eCommerce Dashboard. Easily visualize your data to quickly identify patterns, dependencies, and trends. Connect your eCommerce platform with your marketing data in real-time from one convenient location and leverage Growth Intelligence to boost your business.

[Case Study] Savicki

Savicki company achieved a 622% higher click rate and 206% higher open rate for dynamic emails with 1-to-1 recommendations compared to mass emails.

Zobacz więcej

Workflow Generator

Achieve your marketing goals with the only Workflow Generator made by eCommerce specialists working with brands like Starbucks, Lacoste, KFC, New Balance, and Victoria’s Secret. Easily find the best templates to leverage Precision execution, maximize each channel’s impact and achieve your marketing goals.

Introduction and first steps in SALESmanago

Joining the webinar for new users you will: - find out the most important functionalities - discover the inspirational possibilities of SALESmanago - learn how to automate your campaigns efficiently

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case study savicki

test wpisuy

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Live Product Demo

Join the presentation hosted by marketing automation expert and see in action: - dynamic customer segmentation, - creating frames with dynamic product recommendations, - displaying personalized content on the website, - creation of omnichannel communication scenarios.

Zobacz więcej

[Case Study] Rockmetalshop

Rockmetalshop achieved a 541% higher click rate and a 176% higher open rate in dynamic emails with recommendations compared to mass emails.

Zobacz więcej

Go lean or go home: marketers face huge budget cuts and drops in customer loyalty if they don’t optimise now

74% of CMOs have already – or expect to – face cuts to marketing budget or team due to recession 42% of marketers think customer loyalty will drop in the next 12 months 40% of marketing teams struggle to prove ROI in the face of cuts, with majority feeling only partly aligned to their CEO

Zobacz więcej

SALESmanago moving into a state-of-the-art office building in Krakow

SALESmanago, Poland’s largest and fastest-growing company creating eCommerce technology solutions, is set to become the single occupant of a new, eye-catching building located in Ocean Office Park in Krakow’s Zablocie district in August 2023. The unique office, developed by Cavatina Holding, will provide modern working space for nearly 700 people.

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[Online Conference] Customer Experience Confab - Customer Intimacy in eCommerce

Traditional customer relationships and marketing concepts are being increasingly challenged. The turmoil of 2020-2022, and the resulting recession outright threaten them right now. But in the very near future, other factors will also get into play, and will greatly influence the way brands build bonds, create loyalty and grow revenues. In 2023 it will become necessary to transgress traditional concepts. New models: Lean Marketing methods, with Customer Intimacy, Precision Execution, and Growth Intelligence principles, are the “future is now” for eCommerce. Those who stay behind will suffer inevitable losses.

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6 Black Friday predictions for eCommerce. What is expected of you, and what should you do about it?

Black Friday this year will be 2022 in a nutshell. The Internet is bursting at the seams with predictions and strategies. In this article, we present you with six of the most prevalent, relevant, or simply interesting ones. We also present you with our take on them. But, most importantly, we suggest what to do about them.

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Introduction to advanced SALESmanago features

Discover the latest and most advanced technologies that will help you better understand the behavior of visitors to your website. Learn how to use 100% of the possibilities offered by the SALESmanago platform.

Zobacz więcej

The perfect landing page – a step-by-step Landing Page audit

Imagine that you have an amazingly effective landing page, thanks to which you dynamically generate new leads. The statistics are soaring and sales are growing at a dizzying pace. How to create a good landing page that will attract attention?

Zobacz więcej

[Tips & Tricks] How to grow Customer Lifetime Value with a Customer Engagement Platform

Increasing Customer Lifetime Value is one of the most efficient ways to boost revenue. After all, the customer we already have costs us much less than the one yet to be converted. In this article, we will show you four scenarios in which you can intelligently utilize a Customer Engagement Platform to provide customers with more value and make more money in the process.

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SALESmanago hires C-Level Exec team to drive fourfold growth across Europe and to help eCommerce marketers grow the lean way

26th September, 2022, Krakow: Following a nine-digit Euro investment of Silver Tree and Perwyn, SALESmanago is strengthening its C-Level executive team to help grow the company from 20 to 100 million Euro revenues in the next four years and become the European leader in customer engagement. The new members of the executive team include experienced leaders from B2B eCommerce and SaaS organisations. New appointments include VP of Sales, Auke Grondsma, Chief People Officer, James Eastwood, and Chief Marketing Officer, Ian Macleod.

Zobacz więcej

eCommerce Dashboard

Maximize your marketing impact and become your CEO’s trusted revenue partner with new eCommerce Dashboard. Easily visualize your data to quickly identify patterns, dependencies, and trends. Connect your eCommerce platform with your marketing data in real-time from one convenient location and leverage Growth Intelligence to boost your business.

Workflow Generator

Achieve your marketing goals with the only Workflow Generator made by eCommerce specialists working with brands like Starbucks, Lacoste, KFC, New Balance, and Victoria’s Secret. Easily find the best templates to leverage Precision execution, maximize each channel’s impact and achieve your marketing goals.

SALESmanago Mobile – integration with Flutter

Do you have a mobile app created using the Flutter framework? Now you can integrate it with the SALESmanago platform! Enhance your analytics with data from your application and save time by handling notifications via SALESmanago.

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Product API

Our new feature is an advanced alternative to XML feeds. Upload your product data through a system that works in near real-time. Run even more accurate shopping analyses and even better segmentation based on shopping behaviors. Upload your updated product data quickly and easily, and recommend only those products that are currently available.

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Integration with BaseLinker

BaseLinker is a modern platform that allows you to manage sales in popular marketplaces such as Amazon, eBay, Google Shopping, Etsy, and Allegro. Our latest integration allows you to enrich Contact information with transactional data and create advanced segments based on transaction sources. Use data from marketplace platforms to create advanced omnichannel campaigns and display better recommendations.

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Integration with BigCommerce

BigCommerce is a popular eCommerce platform that allows you to create and manage multiple storefronts within a special dashboard.

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Integration Center

Power your SALESmanago with data from already-implemented tools and maximize your productivity through seamless integrations. The Integration Center streamlines integration processes while greatly lightening the workload involved in exploiting the potential of particular integrations. The feature includes a modern library of integrable tools.

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Sales Generation

Use ad networks to reach people who have visited your site and left without making a purchase, as well as those who have never visited your website but are identified as lookalike audiences. Run targeted campaigns to automatically deliver perfectly matched ads enhanced with advanced AI algorithms.

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Integration with LiveChat Inc.

Use chat data to automate your campaigns – our new integration with LiveChatInc allows you to send information about contacts and conversations to SALESmanago.

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Multi-store account management

Switch between multiple accounts without logging out and access all content from one place. All you need to do is log in to each account within our application. Simple and convenient.

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Customer Preference Center

Discover the needs and desires of your prospects and clients with the Customer Preference Center—an essential eCommerce tool that makes your customers feel like they’re being heard. Increase your sales and build a stronger, longer-lasting relation based on consent and mutual respect. Use it to collect zero-party data that is instantly actionable. Put it to good use building automated marketing processes as well as setting up fully personalized communication flow with these customers.

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New SALESmanago interface

The SALESmanago redesigned interface uses an innovative approach to information architecture. The new menu with a convenient search box allows for quick and intuitive navigation through the system. Together with quick links, they give you access to 650+ features in maximally two clicks.

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New element of dynamic segments – “Visit”

The new element of dynamic segments allows you to create contact groups based on visits information. Select the type of visit, specify its details or date to organize the customer base, and use it for automation processes.

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New options for the "Wait" element in Workflow

Creating more advanced campaigns with new time defining options: - Wait until—with the possibility of choosing a specific date and time; - Wait for a specific day—with the possibility of choosing a specific day of the week or month with additional possibility of choosing the last day of the month (if option "day of month" is selected).

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Mobile Marketing - integration with SMS gateway Libonet

Enabling new SMS gateway integration. Libonet is a popular SMS service provider in Lithuania.

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New event in Automation Rules and Workflow

Preparing campaigns starting with the event "Contact has been added to SMS subscription."

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Workflow Library

Workflow library contains around 20 predefined advanced and basic workflow templates that customers can use to create their own comprehensive, multi-channel campaigns. These templates were created by our best Marketing Automation Specialists. They used their knowledge and experience gained in cooperation with the best clients. Workflow Library is a great starting point for all our customers who want to begin their marketing automation journey.

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Integration with sms gateway MTarget and Libonet

We added new sms gateway integrations

  • MTarget: a developed gateway with an international presence through different activities in Europe and Africa
  • Libonet: a popular SMS service provider in Lithuania

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Refreshed interface in Lead Generation lists

Lead Generation has now a refreshed interface. Now it is more clear and intuitive

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New Custom Audience creator

We’ve developed changes in the Custom Audience Creator:

  • New forms
  • Standard contact selector
  • No opt-out url field
  • Withdrawal of possibility to create automation rules via creator

Zobacz więcej

[New feature] Maximize your marketing impact with the new eCommerce Dashboard

Our newest feature, the eCommerce Dashboard, aggregates data from eCommerce platforms and Marketing software and presents it in real time, 24/7. Enabling an at-a-glance online store performance overview, as well as detailed tracking of the performance of different aspects of the business, it is an extremely effective, omnichannel Growth Intelligence tool.

Zobacz więcej

[New feature] Get the expert Workflow templates to achieve your marketing goals with the first eCommerce Workflow Generator

We assembled our leading eCommerce experts, who work on a daily basis with some of the world’s biggest brands, to completely redesign Workflow templates in our library. They’ve put thousands of hours of their expertise into new, improved templates to save you time. On top of this, we added Workflow Generator to the Library—the first such feature on the market—enabling you to activate the most accurate template in just a few clicks!

Zobacz więcej

[Case Study] Converse

Converse achieved an 850% higher CTR for dynamic emails compared to mass campaigns

Zobacz więcej

[Case Study] Savicki

Savicki company achieved a 622% higher click rate and 206% higher open rate for dynamic emails with 1-to-1 recommendations compared to mass emails.

Zobacz więcej

case study savicki

test wpisuy

Zobacz więcej

[Case Study] Rockmetalshop

Rockmetalshop achieved a 541% higher click rate and a 176% higher open rate in dynamic emails with recommendations compared to mass emails.

Zobacz więcej

Go lean or go home: marketers face huge budget cuts and drops in customer loyalty if they don’t optimise now

74% of CMOs have already – or expect to – face cuts to marketing budget or team due to recession 42% of marketers think customer loyalty will drop in the next 12 months 40% of marketing teams struggle to prove ROI in the face of cuts, with majority feeling only partly aligned to their CEO

Zobacz więcej

SALESmanago moving into a state-of-the-art office building in Krakow

SALESmanago, Poland’s largest and fastest-growing company creating eCommerce technology solutions, is set to become the single occupant of a new, eye-catching building located in Ocean Office Park in Krakow’s Zablocie district in August 2023. The unique office, developed by Cavatina Holding, will provide modern working space for nearly 700 people.

Zobacz więcej

6 Black Friday predictions for eCommerce. What is expected of you, and what should you do about it?

Black Friday this year will be 2022 in a nutshell. The Internet is bursting at the seams with predictions and strategies. In this article, we present you with six of the most prevalent, relevant, or simply interesting ones. We also present you with our take on them. But, most importantly, we suggest what to do about them.

Zobacz więcej

The perfect landing page – a step-by-step Landing Page audit

Imagine that you have an amazingly effective landing page, thanks to which you dynamically generate new leads. The statistics are soaring and sales are growing at a dizzying pace. How to create a good landing page that will attract attention?

Zobacz więcej

[Tips & Tricks] How to grow Customer Lifetime Value with a Customer Engagement Platform

Increasing Customer Lifetime Value is one of the most efficient ways to boost revenue. After all, the customer we already have costs us much less than the one yet to be converted. In this article, we will show you four scenarios in which you can intelligently utilize a Customer Engagement Platform to provide customers with more value and make more money in the process.

Zobacz więcej

SALESmanago hires C-Level Exec team to drive fourfold growth across Europe and to help eCommerce marketers grow the lean way

26th September, 2022, Krakow: Following a nine-digit Euro investment of Silver Tree and Perwyn, SALESmanago is strengthening its C-Level executive team to help grow the company from 20 to 100 million Euro revenues in the next four years and become the European leader in customer engagement. The new members of the executive team include experienced leaders from B2B eCommerce and SaaS organisations. New appointments include VP of Sales, Auke Grondsma, Chief People Officer, James Eastwood, and Chief Marketing Officer, Ian Macleod.

Zobacz więcej

Forrester Consulting Study: 90% of marketing firms will capture zero-party data within a year

Almost all entrepreneurs plan to utilize zero-party data to address information deprecation. At the same time, as Forrester’s research shows, less than half know how to use such datasets successfully!

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[Ebook] Recession Survival Guide for eCommerce

Discover the underlying factors of the recent loyalty recession in eCommerce and find the way to deal with it - the lean way! - What major factors are pressing the customers right now? - How do they react to the global, rapid changes? - How can you escape the effects of loyalty recession and even save money?

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Is a Customer Engagement Platform just a new buzzword for CDP?

A Customer Engagement Platform is much more than a Customer Data Platform, which you already know, and maybe even utilize. Its functions far exceed gathering and unifying data, and its empowering effect on the marketing teams is tremendous. In this article, we will explain the difference.

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Loyalty recession in eCommerce and how to deal with it when you are a marketer

Inflation makes customers think twice before they decide to open their wallets. And although they are still buying, their behavior has changed. In the eCommerce sector, we observe an inflation-induced loyalty recession that puts marketers in a paradoxical situation: they must increase their effectiveness without increasing the costs of operations. There is a way out of this—the lean way.

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4 ways to find the valuable personas in your database – the lean way

In the previous article, we observed that Lean Marketing requires intelligent, highly efficient small steps instead of great marketing plans. In this article, we will show you 4 practical ways to make such steps so you can find your ideal customers among the existing ones and build true Customer Intimacy with them.

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Why the Lean Way? SALESmanago’s Approach to Marketing in eCommerce

As in the Chinese proverb, we live in interesting times that challenge us to transgress our limitations and act more effectively—to put it simply, the lean way. In this article, we outline the most urgent challenges in today’s eCommerce Marketing and provide clues on how to brace for the change that is already here.

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Why Should Lean Marketing Be The Way To Go for Your eCommerce?

First, there was Lean Manufacturing, then Lean Management. This constituted the common understanding of the term Lean, which means achieving goals without costly waste or surpluses—of time, resources, or effort. Lean Marketing is about all that, plus it draws from the Agile project management style. Lean Marketing is also much easier to do when you have a customer data platform (CDP).

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[Ebook] Zero Party Data revolution in Ecommerce

Understand the essentials of the zero party data revolution in Online Stores:

  • Business why - customers requirements, sustainability, regulations
  • Essential definitions - cookies, first, third and zero-party data with examples
  • Zero-party data answer to customers’, regulators, and sustainability requirements

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Workflow – improved searching capabilities & autosave

The latest improvements have made Workflows even more user-friendly! From now on: - you can quickly find events, conditions and actions – due to the improved search engine that supports synonyms; - you can easily find an existing Workflow – just use the new, intelligent search engine; - you don’t need to worry about your work getting lost – thanks to the new autosave function. Now your activities are saved on an ongoing basis, allowing you to resume editing wherever you left off.

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Integrations with SMS gateways: Telia and OctaPush

SALESmanago is an excellent tool for omnichannel communication, as proven (again!) by our two latest integrations. Now you can operate the Telia and OctaPush gateways via SALESmanago. The list of SMS gateways integrated with our platform has just grown to 70!

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Contact List Personalization

Now you can make your work easier by personalizing your List of Contacts. Display only that Contact information which is the most relevant to you.

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Refreshed Live Chat Wizard

The Live Chat Wizard has undergone a profound metamorphosis! The new version, simplified and enriched with a bunch of functions, is much more user-friendly.

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Workflows and Automation Rules – new consent status: "Not confirmed"

Contact management via SALESmanago has just become even easier as the number of marketing consent statuses used in Workflows and Automation Rules has been increased from two to three. The new consent status – "Not confirmed" – is assigned if a contact has filled out a form but has not given their consent. The new status is visible on the contact card and can be used in automation processes as a basis for personalized omnichannel communication.

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Advanced form widget in the Custom Modal Designer

The improved Custom Modal Designer widget allows the creation of advanced forms of a complex structure. Now you can divide your form into columns and decide what data fields each of them will contain.

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Log in to SALESmanago with a Microsoft account

Spare yourself some time and effort: from now on, you can log in to SALESmanago not only via Google or LinkedIn, but also via your Microsoft account.

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Deactivation of the Workflow processes with three scenarios

Deactivate campaigns in Workflow using one of the three scenarios that will help you plan your further activities. You can decide whether the system will complete the started processes, pause them until the restart, or move contacts to the final stage of the campaign.

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A new event, condition, and action in Automation Rules

From now on, you can use dictionary details to expand automation processes with the new event, condition, and action. This additional information from the Contact Card, based on date or number, lets you create more advanced and precise automated campaigns.

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Icon with a number of awaiting conversation in Live Chat

Improve the appearance of the Live Chat bubble on your website and set the icon with a number of pending conversations. Thanks to that, you will encourage a user to expand the chat window during the visit.

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Pro tooltips for Revenue Attribution analytics

Business dashboards have been enriched with useful information about Revenue Attribution panels. Tooltips prepared by our specialists will make it easy to understand how all revenue is counted, and also help you analyze your campaigns in terms of increasing sales.

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Sending information about consents (API)

As part of the two API methods for adding or modifying contacts (api/contact/batchupsert and api/contact/batchupsertv2), it is possible to send information about consents that will appear on the Contact Card.

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New footer in the SALESmanago system

The refreshed look of the SALESmanago system has been enriched with a new footer, matching the style of the entire interface.

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Action “Send email after abandoned cart” to contacts with opt-out status

Send a personalized email with an abandoned cart scenario to contacts with opt-out status and remind them about the unfinished transaction. Using this option, you can easily reach out to all customers and increase the chance of finalizing their purchases.

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Adjusting settings to smartphone in Custom Modal Designer

Make distinct creations and edit pop-up display details separately for desktop and mobile versions in Custom Modal Designer. By adjusting a design to the device, you will be more effective in drawing users’ attention.

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Google Analytics in Pop-up with image

Now you can analyze interactions also in your Google Analytics account. Add tracking UTM parameters to the Pop-up with image wizard and start collecting additional data points.

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Google Analytics in Custom Modal Designer

Now you can analyze interactions with created elements also in your Google Analytics account. Add tracking UTM parameters to the pop-ups created in Custom Modal Designer and start collecting additional data points.

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Improved Contact Activity method (API)

The improved API method of activity tracking (api/contact/recentActivity) now returns the same contact ID as it appears on Contact Card.

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New option in the action “Send a push notification to a contact (SALESmanago Mobile)

Automated SALESmanago Mobile Push notifications are enhanced with personalization capabilities. You can customize each message by using information pulled from a CDP Contact Card.

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New SALESmanago interface

The SALESmanago redesigned interface uses an innovative approach to information architecture. The new menu with a convenient search box allows for quick and intuitive navigation through the system. Together with quick links, they give you access to 650+ features in maximally two clicks

Zobacz więcej