Marketing language is odd. It’s composed of phrases and buzzwords borrowed from other industries, be it psychology, informatics, biology, or even philosophy. Marketers are producing this phrases like crazy. Some of them, for example marketing mix, permanently enter the dictionaries, but some of them you’ll want to forget pretty quickly.
In this ebook you’ll find:
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list of over 90 terms related to digital marketing in alphabetical order
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explanation of common abbreviations
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all of it divided into useful categories