Dynamic SALESmanago content is an innovative solution allowing e-stores to achieve maximum effectiveness of e-mail marketing and online sale. Personalized marketing brings effects in any business, be it specialist medical stores, e-bookshops, leading online clothing or footwear retailers.
SALESmanago Marketing Automation automates the entire process of new customer acquisition, starting with progressive pop-ups, through conversion-boosting dynamic emails to product recommendations published on websites and personalized RTB advertising – Marketing Automation impacts stores’ performance at all levels.
SALESmanago for eCommerce – examples of use:
Automated dynamic emails
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Emails with suggestions concerning products viewed by the lead during the most recent visit
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Emails fine-tuned according to the entire history of the lead’s visits
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Emails with suggestions concerning products similar to those viewed by the lead
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Emails with recommendations of products complementing those recently purchased
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Up-selling. Messages recommending more expensive up-grades to products the lead has been interested in so far
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Dynamic message titles fine-tuned to the contact’s product interests
Saving shopping cart:
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Static shopping cart abandonment emails
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Static shopping cart abandonment texts
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Personalized shopping cart abandonment texts with personal data, information on the lead’s sex, previously allowed discounts as well as transactional data
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Dynamic shopping cart abandonment emails presenting items added to the cart, with details of previous discounts and transactions
Newsletter personalization:
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Message content tailored to personal details, sex, address, age and interests
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Newsletters filtered according to the lead’s sex
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Segmented messages sent to groups of contacts interested in particular product categories
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Newsletters with discounts for non-active customers
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Classical newsletters with partially personalized content
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Personalized message titles
Progressive pop-ups:
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pop-ups with individual discount codes only for unidentified contacts
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pop-ups defined by the source of visit
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pop-ups with extra credit for first order
Dynamic recommendations on website:
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Hints on products viewed by the lead during the previous visit
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Special individually-adjusted prices for recently viewed products
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Boxes with recommended products based on the history of visits
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Product up-selling directly in the shopping cart