Social media are one of the most popular channels of communication with customers. They are characterized by an extremely large number of interactions and a relative ease of reaching a vast group of recipients. For an increasing number of companies social media are the main communication channel today. SALESmanago Marketing Automation supports operations on this channel too. Modern functionalities of our system allow you both to source new contacts and to track social events on your page.
Key Features
- Automate conversations on Facebook Messenger with multi-scenarios Bot
- Publish posts automatically according to your calendar
- Collect when your customer likes, shares or comments your products
- Synchronize leads generated on Facebook directly to SALESmanago
- Create&Manage Facebook Ads directly from SALESmanago
- Create Facebook Custom Audiences based on contacts segments in SALESmanago
- Automatically deliver recommended products to indivdual customers and custom audiences
- Respond automatically to product inquiries with SALESmanago Messenger Bot
Available features
Sourcing contacts from your fanpage:
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Free SALESmanago’s own application
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Integration with contest apps from external providers
Tracking user behaviours in the social media:
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product likes on your page
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product dislikes on your page
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Adding and removing comments
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Providing access to the content of your website via Facebook
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Tracking your prospect’s participation in contests
How to source contacts from Facebook?
SALESmanago users get access to contest apps where they can use a number of editable applications for organizing a variety of contests, including photo contests, quizzes etc.
To use the app you have created, each Facebook user has to provide their details – email and name. The data is automatically received by SALESmanago Marketing Automation platform, which is how we source new contacts. To get more contacts just encourage users to try your app. You can now add them to any lead nurturing program created in your SALESmanago account and approach them with your promotional activities.
Effects of use
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You gain access to an additional source of knowledge about your prospects’ interests
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You can use social media as an additional source of new contacts and customers
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You are able to convert fans into specific sales leads
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You can use fan database to establish direct relations with every one of them.
Customer Reference
„We are an online shop, we sell shoes and dresses and we don’t have our own IT department. And the best thing is, that with help of the professional support we received from the SALESmanago team, the system was very easy to use for us, although we are not programers or IT people at all. Our project manager guides us, gives us propositions and is all the time there for us.”
Tomaž Bračko, CMO, Idealia D.O.O.